book life

My love/hate relationship with BookTube

So as I stated in my last post, I recently discovered BookTube. I am both intrigued and annoyed by the phenomenon of BookTube. I love it for showcasing lots of great books, and getting the enthusiasm from other book lovers rubbed off on you. But there are a couple of things that really get under my skin about the BookTube community (at least what I have seen of it thus far):

“This book is SO GOOD. UH. SO GOOD. I JUST LOVE IT. And this cover is GORGEOUS.”
This is about 90% of the reviews I have seen. Just unleashed giddiness. But as a potential reader, I would like to know WHY do you find it a good read? What is the plot? Did characters stand out? Was the writing evocative? What other books are like it? What kind of reader might like this book? As a book professional for a number of years, I find this extremely lacking, and not good sells at all. If a publisher or author is sending you a review or even finished copy of a book, I would think you owe them a little more time and space in your videos. Which leads me to my second point…

“LOOK AT ALL THE BOOKS I GOT.”
I get book hauls. I do. But these BookTubers… they seem more materialistic than anything. They get sent books for review, sure, but they also buy books like crazy, and might buy three copies of the same book because they want the UK cover and the new reboot cover in addition to the one they actually read. Some people are book collectors, and I get it, but I also get annoyed with all these book haul videos that number DOZENS of books that these BookTubers cannot possibly read. I just seem them as greedy teens who are being reckless with daddy’s money. YES, I do see a number of review videos, but that leads me to my third point….

All YA. Almost nothing but YA.
I like YA. I do! But I’m very selective with the YA I read because I find much of it fluff, and I’m in charge of Adult Fiction purchasing at my library, so that’s what I pay the most attention to. So I get bored super fast with the majority of BookTube videos that just gush about YA titles. Where are the literary fiction BookTubers? If they do go into literary fiction, it’s mixed in with YA, and it’s frequently something like, “what classic books should I read?” *sigh* Again.

I wish there were more vibrant librarians on BookTube. Book professionals who know how to book talk, and have some method to the madness of book accumulation. Avid readers of adult fiction who can speak more authoritatively about it than just on dead white guys. Librarians who know their stuff, yet can also command a video camera with enthusiasm like the best young BookTubers. Many librarian book talk videos are of poor quality, and have not particularly inviting women (not many guys in general) talking about books. That’s also boring. And after a few solid updates, they stop having the time or energy to keep producing and uploading videos. Many of the reader’s advisory librarians are busy doing their jobs, or posting useful blog links, and are thus not able or equipped to make BookTube videos. But it’s still my wish.

Le sigh. I’m not the kind of person to actually make this change, I just know what needs to be done. That can be an annoying position for everyone. But I hope some more outgoing and experimental librarian tries to tackle an unexplored area of BookTube!

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2 thoughts on “My love/hate relationship with BookTube”

  1. I could not agree with you more. I’m in love with books, but that is what makes me avoid ”booktube” like the plague.

  2. yes I’m on book tube but try and keep away from stuff like that i also try and give a deep review. also many book tubers only give good reviews

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